NEWS
Luxe Pass was not born in a big city, nor did it have a large investment.
He was born in La Palma, a small valley in the south with fewer than 3,000 inhabitants.
That's where the name comes from. That's where LP comes from.
Our essence lies in our roots.
This project began between two friends, with a spontaneous conversation during a class at the high school.
A simple idea: create a clothing brand.
At that moment, we couldn't imagine how far it could go.
Over time, what began as curiosity became a passion.
While others were disconnecting, I was immersing myself more and more in this world, dedicating every possible hour to it.
With honesty and respect, we decided that it was best for him to continue on his own.
Even so, he never ceased to be present.
When I needed it most and lacked the money to launch the first collection,
He trusted me and offered me what I lacked, without expecting anything in return.
That gesture changed everything.
From that moment on, I knew I couldn't fail.
At first, I only had one idea and a lot of enthusiasm.
I didn't have the resources or the experience, but I worked hard to make it happen.
Each step was a challenge, but also a lesson.
Luxe Pass represents luxury, but not a luxury linked to price.
For us, true luxury lies in the intention:
unique pieces, produced in limited quantities, hard to find.
Because what truly has value is not within everyone's reach.
Nor should it be.
Today, Luxe Pass has its own online store and ships worldwide.
We're still at the beginning.
But if there's one thing I've learned, it's that by doing things right, you can go far.
Luxe Pass is not just a brand.
It reflects a certain mindset:
The one of those who believe that from any place —even the smallest— something great can be built. 
Thank you for being part of this story.
Welcome to The Realm of Fad.
